Nura
The goal of this project was to design and elegant and simple packaging. Nura´s main concepts is to remagin dental care from a skincare perspective.
Nura´s packaging had to therefore elements from high-end skincare products , such as soft ,clean lines,subdued colours and a sophisticated , minimalist arrangements.
Nura´s packaging had to therefore elements from high-end skincare products , such as soft ,clean lines,subdued colours and a sophisticated , minimalist arrangements.
Packaging Design
Creating the packaging for Nura involved investigating how tactile and visual components may alter how people perceive daily activities. It was intended to replace the conventional, clinical appearance of dental care products with something more in line with skincare—personal, minimalist, and elevated. In order to make sure the packaging felt sleek and contemporary while remaining useful, the approach entailed careful material selection, typography, and shape development. Making the user believe that taking care of their teeth is as purposeful and fulfilling as taking care of their skin required striking a balance between aesthetics and functionality.
Ideas to Reality